72206Little Rock, AR
Prospecting data for 72206: Little Rock, AR
Zip 72206 in Little Rock, Arkansas has about 5,860 homeowners. About 1,630 have a connected mobile phone and 800 of those are clear of the National Do Not Call Registry.
Absentee owners 72206
Data as of 2026-09
- Absentee owners2,630
- Mailable address100%2,620
- Connected mobile7%190
- Email on file9%230
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 23,400 |
|---|---|
| Housing units | 11,400 |
| Owner occupied | 64% of occupied homes |
| Renter occupied | 36% of occupied homes |
| Median household income | $37,000 |
| Median age | 42.7 |
| Built before 1970 | 47% of homes |
| Built 2000 or later | 12% of homes |
| Median mortgage payment | $980 a month |
| Time zone | CST |
| Area code | 501 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 72206 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Little Rock campaign.
Calling and texting reach about 28% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 43%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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