72202Little Rock, AR
Prospecting data for 72202: Little Rock, AR
Zip 72202 in Little Rock, Arkansas has about 1,460 homeowners. About 350 have a connected mobile phone and 150 of those are clear of the National Do Not Call Registry.
Absentee owners 72202
Data as of 2026-09
- Absentee owners700
- Mailable address100%690
- Connected mobile6%under 100
- Email on file9%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 9,540 |
|---|---|
| Housing units | 6,470 |
| Owner occupied | 30% of occupied homes |
| Renter occupied | 70% of occupied homes |
| Median household income | $41,000 |
| Median age | 37.7 |
| Built before 1970 | 57% of homes |
| Built 2000 or later | 11% of homes |
| Median mortgage payment | $1,190 a month |
| Time zone | CST |
| Area code | 501 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 72202 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Little Rock campaign.
Calling and texting reach about 24% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 36%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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