72223Little Rock, AR
Prospecting data for 72223: Little Rock, AR
Zip 72223 in Little Rock, Arkansas has about 5,820 homeowners. About 2,240 have a connected mobile phone and 760 of those are clear of the National Do Not Call Registry.
Absentee owners 72223
Data as of 2026-09
- Absentee owners560
- Mailable address99%560
- Connected mobile10%under 100
- Email on file12%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 23,400 |
|---|---|
| Housing units | 10,200 |
| Owner occupied | 64% of occupied homes |
| Renter occupied | 36% of occupied homes |
| Median household income | $97,000 |
| Median age | 41.1 |
| Built before 1970 | 4% of homes |
| Built 2000 or later | 51% of homes |
| Median mortgage payment | $2,220 a month |
| Time zone | CST |
| Area code | 501 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 72223 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Little Rock campaign.
Calling and texting reach about 39% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 46%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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MetroLittle Rock, AR CountyPulaski ARHomeownersARAbsentee owners 72201Little Rock72202Little Rock72204Little Rock72205Little Rock72206Little Rock72207Little Rock72209Little Rock72210Little Rock72211Little Rock72212Little Rock72227Little Rock72076Jacksonville72113Maumelle72114North Little Rock72116North Little Rock72117North Little Rock72118North Little Rock72120Sherwood72135Roland72142Scott
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